Takeaway: Some couples can divide amicably and fairly. Many can’t, and that’s where they get into trouble.
So, the life-changing words “I want a divorce” have just been uttered – or texted, instant messaged or emailed. Whether this statement came totally out of the blue or felt inevitable, the question for you, the soon to be divorced ex, is “What do I do now?”
You can spend a lot of money on legal marketing, but you don’t need to. Nor do you have to be naturally outgoing or charming. What is necessary for good business development, say successful lawyers and consultants who shared their strategies with the ABA Journal, is a marketing plan focused on activities you do well, targeted at the right audience and carried out consistently. Give it some time, they say, and business will come. Continue reading